Although seemingly not a petrifying or, for that matter, new narrative, what makes this film so successful is its use of imagination. Although the idea that the house was haunted was established early in the film, the demon’s screen presence totals only about ten minutes. Every other time the demon is mentioned, or is a part of the scene, it is not shown. This strategy makes imagination the real fear factor. Through showcasing the demon's evil capabilities, like possessing a body, destroying the house, and physically abusing people, we can only imagine what it looks like. In the case of The Conjuring, less is more. And frankly, once we see the demon, it disappoints. Not only is the demon not scary, but it also so closely resembles a human that some may even sympathize. The anxiety felt throughout the film is based on the fear of the unknown. We are forced to wonder how a demon with little physical presence can cause so much harm, running our imagination to its limits, inevitably making the movie as a whole successfully scary.